Over the years, I’ve seen firsthand how companies who treat gifting like a part of their brand experience don’t just retain more clients, they earn deeper loyalty, more referrals, and better engagement. I see a lot of businesses doing a great job at picking out gifts. They are personalized and selected thoughtfully.

If you’re thinking about how to build stronger relationships through corporate gifting, there’s a way to get it right. I am going to show you how to take your gift giving to the next level by customizing the selection, branding the box, and adding additional personal touches.

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Quick Links:

• Why Gifting Works in Business
• The Companies That See the Best Results
• How to Make Gifting Part of Your Brand
• Simple First Steps to Start Gifting Smarter

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Why Gifting Works in Business

Gifting has grown as more people are remote. The lack of personal touch has impacted relationships. When you think about it, business relationships are a lot like personal ones with a custom selection of personal items and messages. Combine that with consistency and small touches that show you care.

With more communication happening through emails, screens, and remote meetings, it’s harder than ever to make an impact. This isn’t just true of new clients, it’s true of current clients. There needs to be a better way to send a personal touch.

That’s where gifting comes in. A thoughtfully chosen gift cuts through the noise. It makes people feel remembered, valued, and connected—at a time when so many interactions feel transactional or rushed.

According to a 2023 report, 42% of businesses now use gifting to manage relationships.
And it’s not just to say “thank you”—it’s becoming a tool for loyalty, retention, and even client acquisition.

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The Companies That See the Best Results

One pattern I’ve noticed again and again: The businesses that see real results from gifting aren’t just checking a box. They aren’t just sending on holidays or anniversaries.

They’re making gifting part of their relationship strategy.

Here’s what they’re doing differently:

• Personalizing the gift and the message, not sending the same thing to everyone.
• Making gifting easy for their teams with pre-set options or private ordering pages.
• Sending gifts for multiple reasons—not just closing deals, but also for anniversaries, referrals, birthdays, and client milestones.
• Choosing gifts that feel personal, not generic or cookie-cutter.

When gifting becomes part of their culture, the impact compounds.
Clients feel closer. Teams feel appreciated. Referrals naturally increase.

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How to Make Gifting Part of Your Brand

If you want gifting to build your business instead of just being a holiday expense, the secret is making it feel personal—and making it easy for your company to keep it going year-round.

At PA Dutch Baskets, we help businesses:

• Set up private gift ordering portals just for their company.
• Offer branded packaging and the ability to add custom items inside each basket.
• Create theme options like “Thank You,” “Welcome,” “Birthday,” “Congratulations,” and “Thinking of You.”
• Create a personal postcard or mailer with a message.
• Build a gifting process that scales—whether you’re sending five gifts a year or five hundred.

It’s not just about sending gifts. It’s about creating a personal, memorable experience tied directly to your brand.

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Simple First Steps to Start Gifting Smarter

You don’t need a huge corporate budget to start making an impact with gifting.

Here’s how to begin:

• Pick 2–3 key moments where gifting makes sense (e.g., client anniversaries, referrals, employee milestones).
• Choose a signature gift that reflects your brand—something thoughtful, local, and memorable.
• Personalize every gift with a custom message, even if the gift itself stays consistent.
• Set up a simple system—even a shared spreadsheet—to track who receives gifts and when.

And if you want help creating a private portal for easy ordering or exploring fully branded options, we’d love to show you how PA Dutch Baskets makes it simple.

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Final Thought

In today’s business world, personal touches are rare—and that makes them powerful.

Gifting isn’t just a thank you anymore. Done right, it’s a strategy that strengthens relationships, boosts loyalty, and grows your business—one thoughtful gesture at a time.